HOLDINGS MARKETING MANAGER- ERASMUSKLOOF, PRETORIA

INTRODUCTION

Cure Day Hospitals Group is a dynamic and energetic company that is expanding rapidly with Twelve (12) operational hospitals. We are looking for a dynamic and energetic HOLDINGS MARKETING MANAGER to join our team at the Head Office-Erasmuskloof, Pretoria.

DEPARTMENT

Management

BUSINESS UNIT

Cure Day Hospitals - Head Office

NO OF POSITIONS

1

PROVINCE / REGION

Gauteng

EMAIL

mmamoko@cure.co.za

CLOSING DATE

2024-02-29

KEY OUTPUTS

  • Assist to recruit and build sound, productive working relationships with specialists.
  • Ensure efficient distribution of resources and assist marketing teams when required.
  • Work closely with the EXCO and drive the marketing strategy and positioning for the company.
  • Prepare and present a group marketing plan and report to the Holdings Board quarterly.
  • Monitor and report all the marketing activities and their results to EXCO monthly.
  • Continually identify and improve the service delivery to doctors and patients.
  • Produce innovative, customer-driven marketing campaigns.
  • Research about the current marketing trends and track competitors.
  • Maintain relationships between hospital managers and marketing managers/marketing officers of individual facilities.
  • Negotiate with relevant suppliers to manage the distribution of promotional items and other marketing related items.
  • Managing the recruitment and training of new marketers.
  • Liaison with the media to find suitable advertising campaigns for the company.
  • Prepare the holdings marketing budget and ensure the budget is not exceeded. Assist to manage subsidiary Marketing Officer/Marketing Manager budgets.
  • Advise and monitor all the marketing processes in the group.
  • Facilitate effective patient survey application and use data obtained from surveys to improve on services as well as communicate concerns to Hospital Managers and Marketing Manager/Officers.
  • Analyse customer satisfaction reports from funders. e.g. Discovery Mesh report
  • Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients, and the local community at large.
  • Co-ordinate with teams across different departments such as Finance, Legal, Operations and HR.
  • Compile and distribute quarterly newsletter.
  • Plan, implement and compile relevant and brand compliant marketing material i.e. Corporate Brochure, CSI brochure etc.
  • Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
  • Ongoing monitoring and updating of company website and social media platforms.
  • Plan Holdings Board members birthdays and Christmas gifts
  • KPI review conducted with marketing team at the end of each financial year.
  • Plan strategic doctor events and functions for doctors across the group
  • Planning of opening functions, investors dinners, new hospital functions and all internal functions for holdings staff i.e. team buildings, year-end functions.
  • Brand awareness campaign implementation across the group to constantly re-establish our brand.
  • Identify viable sponsorship or congress opportunities.

REQUIREMENTS

  • BCom Degree or Honours in Marketing Management
  • Any other marketing-related qualification will be advantageous.
  • Minimum of 5 years in similar middle management role in a Healthcare environment.
  • Experience in senior Management will be advantageous in a Healthcare environment.
  • Good track record of client relationships or liaison.
  • Familiarity with technology used to assess performance.
  • Experience in online marketing and advertising.
  • Understanding of the private healthcare industry, its challenges and role players.

REWARDS

Your contribution to the company will be rewarded with a market-related remuneration package which includes membership of subsidized medical aid, provident funds, leave and a thirteenth (13) cheque.

APPLICATION

Candidates who meet the requirements and wish to apply for this position, can send their comprehensive CV’s to mmamoko@cure.co.za by 29 February 2024. Should you not hear from us one week after the closing date, please consider your application unsuccessful.

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